First, let's talk about the pros of video marketing. Not only does it increase brand awareness and website traffic, but it also has a higher engagement rate compared to other forms of content. According to Hubspot, video content is expected to make up 82% of all internet traffic. That's a lot of potential views for your business! And it's not just about views, video marketing can also increase click-through and conversion rates. In fact, according to Animoto, including a video on a landing page can increase conversion rates by 80%. That's like a whole lot of people saying "Please, sir, I want some more!" (Oliver Twist reference, anyone?)
But that's not all, folks. Video marketing also has a higher likelihood of going viral, making it a great way to generate leads and increase conversions. In fact, a study by Wyzowl found that 83% of businesses said that video has helped them generate leads. That's a number that can't be ignored.
It's not just about the numbers, video marketing also allows for a deeper connection with audiences. As the famous filmmaker George Lucas once said, "In the world of advertising, not to be different is virtually suicidal." Video marketing allows businesses to showcase their unique voice and personality, and truly stand out in a crowded online space.
Another pro of video marketing is its versatility. From explainer videos to customer testimonials to live streams, the possibilities are endless. And with the rise of social media, it's easier than ever to share and distribute videos to a wide audience.
A GAME CHANGER
Video marketing is a game changer for businesses of all sizes. so, what are you waiting for? It's time to get on the video marketing train and start seeing results. Don't be left behind. Take action today and start creating videos that will make your business stand out.